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Case Study

Case Study - Whitsunday Transit

Whitsunday Transit has implemented tikpay’s true account-based ticketing and payments solution, making travel simpler and more seamless for public transport users across the region.

Published on
January 21, 2026

Whitsunday Transit has implemented tikpay’s true account-based ticketing and payments solution, making travel simpler and more seamless for public transport users across the region.

“Launching unassisted Tap On in the Whitsundays has been a huge step forward for Whitsunday Transit. The rollout has been smooth and efficient, delivering seamless, offline-ready payments that remove friction from daily operations. It’s made boarding faster and easier for our team, while giving visitors an effortless way to travel—exactly what you’d expect in a destination where getting around should feel easy.”

What’s launched

  • Ticketing: Unassisted
  • Driver Console: transportme
  • Acquirer: Westpac
  • Payment Gateway: Cybersource
  • Devices: PAX A910s - supplied by Sektor
  • Features: Multi-traveller

Unassisted ticketing

Travellers can simply tap-on the bus with their contactless payment card or digital wallet to pay for travel. The traveller’s fare is calculated based on their actual usage of all bus services throughout a given day and is automatically charged to their payment account at the end of the day.

The solution is live across all of Whitsunday Transit’s scheduled bus routes, enhancing community connectivity and offering a better travel experience for locals and tourists alike in a region that attracts over one million visitors annually.

Multi-traveller

The Whitsundays hosts approximately one million visitors annually, with many arriving in groups such as families, tours etc. This creates a unique demand for group-friendly transport experiences that don’t cause queues. With our multi-traveller option, travellers can simply select ‘Additional travellers?’, enter the number of additional travellers, and tap once to pay for the entire group.

Why travellers love it

Convenient

  • Fast, tap -on ticketing without the need to purchase a ticket with the driver
  • No need to carry cash
  • No requirement to show any form of additional ticketing, such as a paper ticket, school pass, or concession card
  • Reduce waiting time for a transaction approval as payment is processed later that day
  • Easy access to travel history through the traveller portal

Best available fare

  • Fare for multiple trips in a day is aggregated into a single transaction

Why Whitsunday Transit wins

Easy implementation

  • Plug-and-play implementation

Optimising operator costs

  • Improves efficiency and supports punctual services
  • First Ride Risk (FRR) helps protect operators from declined payments
  • Low transaction fees through Westpac

Enabling growth

  • Aid in tourism by providing travellers with a convenient method to pay
  • Attracting new travellers to use public transport
  • Supports offline transactions as payments are processed once in cellular coverage
  • Improved traveller insights to support future planning
  • Providing Whitsunday Transit the opportunity to innovate

Key Results

Offline Coverage:

Whitsunday Transit services span remote areas with limited connectivity. Traditionally, as card payments rely on cellular coverage, operators risk losing revenue, and travellers face frustration when devices go offline and are unable to pay with their preferred payment method.  

Connect Greater Whitsunday study, 2024

With tikpay, payments are processed even without cellular coverage, as transactions are deferred. This protects revenue by enabling fare collection even when coverage drops and ensures travellers can use their contactless payment card or digital wallet to pay for their ticket.

High early adoption:

Within the first three months of launch, we achieved over ten thousand contactless ticket purchases per month. This strong uptake demonstrates the demand for simpler payment options and highlights a shift in behaviour amongst travellers.

Whitsunday Transit demonstrates how a regional operator can deliver a modern ticketing experience that is quick to implement, cost-effective, and seamless for travellers.

Learn more about our solution and get in touch at sales@tikpay.com to offer similar benefits to your travellers.

Unlock a simplified way to pay for transport

As we introduce tikpay to new operators, we're onboarding limited partners at a time. If you're curious about how tikpay could work for you, or you’d like to know more about supporting our growth, reach out to start the conversation.

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